About me

I'm a marketer and writer based in Miami, FL. With 8+ years of experience, I blend empathy and execution to connect with users and create messaging that resonates.

Project 1

Product GTM

GTM Strategy for a psycho-educational guide on trauma. Created as an expansion to a core product offering, the Trauma Module added a high-demand topic addressing a key user need: understanding and working through trauma.

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Project 2

Feature Launch

Meditation Tracks are an on-platform experience designed to increase userretention and engagement. The feature also added value to the core product, serving as a conversion driver for new audiences.

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Project 3

New Product Launch

Career Coaching is a premium offering that built on the company’s existing 1-on-1 coaching model. Designed to support people navigating burnout and seeking purpose in their careers, it positioned the company to meet rising demand and expand into higher-value services.

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"Emotions 101 in the Trauma guide is gold. This self
awareness has just blown the roof off the years of being stuck in a confined cell in my mind. Much love to the team. ❤️"

Trauma Module User

2024

"I am so amazed to have this functionality added! In a world where it feels like companies are releasing half finished products and charging end users for every cent they have this was such a breath of fresh air."

Meditation Tracks User

2025

"[Career] Coaching was just the tool I needed to holdmyself accountable for the things that I want. The support and guidance is unmatched!"

Career Coaching Client

2022

Josmary Gonzalez