Product GTM

Project 1

What I Did

Led GTM strategy and full-scale launch for a product expansion.

Results

2nd biggest launch in company history

23% YoY revenue grotwth

53% increase in MAUs

Overview

Trauma Module Launch

The Trauma Module is a video guide that expanded a core product offering by adding a high-demand topic that addressed a key gap in the user journey: understanding and working through trauma.

My Role

• Oversaw end-to-end product marketing: validation, presale strategy, pricing, email/social comms, UX copy.

• Crafted GTM strategy, product positioning, and messaging.

• Led launch across product, development, content, lifecycle marketing, and design resulting in the second-largest launch in company history.

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Process

‍Analyzed qualitative feedback and engagement trends to validate user interest.

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Launched a ticketed workshop to assess demand, product-market fit, and purchase intent.

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Collaborated cross-functionally to align user journeys across content, product, and comms.

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Crafted GTM strategy, product messaging, website & UX copy.

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Built a presale strategy to test messaging, generate demand, and gauge community sentiment.

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