Product GTM

Project 1

What I Did

Led GTM strategy and full-scale launch for a new addition to the product suite.

Results

2nd biggest launch in company history

23% YoY revenue grotwth

53% increase in MAUs

Overview

Trauma Module Launch

The Trauma Module is a video guide that expanded a core product offering by adding a high-demand topic that addressed a key gap in the user journey: understanding and working through trauma.

My Role

• Oversaw end-to-end product marketing: validation, presale strategy, pricing, email/social comms, UX copy.

• Crafted GTM strategy, product positioning, and messaging.

• Led launch across product, development, content, lifecycle marketing, and design resulting in the second-largest launch in company history.

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Process

‍Analyzed qualitative feedback and engagement trends to validate user interest.

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Launched a ticketed workshop to assess demand, product-market fit, and purchase intent.

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Collaborated cross-functionally to align user journeys across content, product, and comms.

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Crafted GTM strategy, product messaging, website & UX copy.

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Built a presale strategy to test messaging, generate demand, and gauge community sentiment.

Gallery

"Emotions 101 in the Trauma guide is gold. This self
awareness has just blown the roof off the years of being stuck in a confined cell in my mind. Much love to the team. ❤️"

Trauma Module User

2024

"I am so amazed to have this functionality added! In a world where it feels like companies are releasing half finished products and charging end users for every cent they have this was such a breath of fresh air."

Meditation Tracks User

2025

"[Career] Coaching was just the tool I needed to holdmyself accountable for the things that I want. The support and guidance is unmatched!"

Career Coaching Client

2022