Feature GTM

What I Did

Owned messaging, strategy, and launch execution for a new in-app feature driving retention, engagement, and conversions.

Results

52% increase in MAUs

41% increase in product sales

3.7k hours of use in the first 30 days

Overview

Meditation Tracks

Meditation Tracks are an on-platform experience designed to increase user retention and engagement. The feature also added value to the core product, serving as a conversion driver for prospective customers.

My Role

• Collaborated cross-functionally with product and development teams on user research and feature prioritization.

• Drove messaging and GTM strategy + execution for the launch.

• Oversaw creation of promotional assets across platform, content, web, social and email campaigns.

• Wrote all UX microcopy and collaborated with product and design on feature experience.

‍

Process

Synthesized user feedback from multiple channels to identify friction in the
existing meditation experience.

‍

Defined core needs and positioned product around ease of access, consistency, and sustained motivation.

‍

Wrote all product copy, including titles, descriptions, and in-app CTAs, with an
emphasis on clarity and intuitive navigation.

‍

Executed launch campaign, coordinating early content previews, beta testing, teaser campaigns, and lifecycle messaging to drive feature adoption and retention.

‍

Created promotional assets including in-video CTA scripts, content cards,
website and platform banners, email announcements, + more.

Gallery

"Emotions 101 in the Trauma guide is gold. This self
awareness has just blown the roof off the years of being stuck in a confined cell in my mind. Much love to the team. ❤️"

Trauma Module User

2024

"I am so amazed to have this functionality added! In a world where it feels like companies are releasing half finished products and charging end users for every cent they have this was such a breath of fresh air."

Meditation Tracks User

2025

"[Career] Coaching was just the tool I needed to holdmyself accountable for the things that I want. The support and guidance is unmatched!"

Career Coaching Client

2022