Product Launch

Project 3

What I Did

Tested, launched, and scaled a new premium service addition.

Results

Scaled to 20% of total inventory

9.67 / 10 avg session rating

15% CVR on launch

Overview

Career Coaching

Career Coaching is a premium offering that built on the company’s existing coaching model. Designed to support people navigating burnout and seeking purpose in their careers, it positioned the company to meet rising market demand and expand into higher-value services.

My Role

• Worked cross-functionally to help shape the GTM strategy and product positioning.

• Positioned the offering to clearly differentiate it from 1-on-1 coaching types.

• Ran messaging and price testing to better understand user sensitivity to framing and cost.

• Created all lifecycle and launch communications: email sequences, in-platform copy, waitlist flow and messaging, landing pages, website copy.

‍

Process

Established product-market fit and pricing strategy through internal surveys, pricing tests, and a pilot program.

‍

Facilitated a pilot program to collect early feedback, validate product concept, and inform messaging.

‍

Conducted pricing and messaging tests to inform strategy and used pilot feedback to refine launch assets.

‍

Created all lifecycle and launch comms: email sequences, in-platform copy, waitlist flow, landing pages, and website copy.

‍

Collaborated cross-functionally with coaching, product, and design, teams to
ensure alignment and smooth launch execution.

Gallery

"Emotions 101 in the Trauma guide is gold. This self
awareness has just blown the roof off the years of being stuck in a confined cell in my mind. Much love to the team. ❤️"

Trauma Module User

2024

"I am so amazed to have this functionality added! In a world where it feels like companies are releasing half finished products and charging end users for every cent they have this was such a breath of fresh air."

Meditation Tracks User

2025

"[Career] Coaching was just the tool I needed to holdmyself accountable for the things that I want. The support and guidance is unmatched!"

Career Coaching Client

2022