Project 1

Product GTM

Led GTM strategy and full-scale launch for a new addition to the product suite.
Product GTM

My Role

• Oversaw end-to-end product marketing: validation, presale strategy, pricing, email/social comms, UX copy.
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• Crafted GTM strategy, product positioning, and messaging.
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• Led launch across product, development, content, lifecycle marketing, and design resulting in the second-largest launch in company history.

Process


‍Analyzed qualitative feedback and engagement trends to validate user interest.

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Launched a ticketed workshop to assess demand, product-market fit, and purchase intent.

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Collaborated cross-functionally to align user journeys across content, product, and comms.

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Crafted GTM strategy, product messaging, website & UX copy.

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Built a presale strategy to test messaging, generate demand, and gauge community sentiment.

Results

2nd most profitable launch in company history

53% increase in MAUs

23% growth in YoY revenue

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